Chitika Hits 1B Mobile Ads Per Month on Strength of Guided Search Ads

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Chitika Inc. / Jennie Freedman

jfreedman@chitika.com / 617.594.9686

chitika.com/presscenter

Chitika Hits 1B Mobile Ads Per Month on Strength of Guided Search Ads

(Westborough, Mass.) June 19, 2013 --- The Chitika Ad Network now sees more than one billion mobile ad impressions each month. Since the launch of their Mobile Solution in 2010, Chitika has been a pioneer in text-based guided search ads for mobile, delivering intent-driven mobile ads across the network of 300,000 publishers. Chitika’s Guided Search℠ mobile ad technology provides users with an enhanced mobile search experience, offers advertisers the opportunity to acquire high quality intent-driven mobile search traffic, and gives publishers a way to tap into a multi-billion dollar search ad marketplace.

Chitika’s Guided Search for the mobile user was also the foundation for a new agreement Chitika recently announcedwith Yahoo! to deliver monetization solutions for their mobile search marketplace. Chitika’s mobile technology and expansive reach across the Internet has also attracted new partners, including Mocean Mobile. “We are always looking for demand partners who will provide new revenue sources for our publishers, said Tim Cronin, SVP Global Sales, Mocean Mobile. “Adding Chitika as a demand provider seemed like a natural fit given their ability to leverage their Guided Search technology to drive incremental revenue for our partners.”

Mocean Mobile, a leading ad serving and management platform, provides Chitika with additional supply inventory including Microsoft Advertising, which currently uses the Mocean Mobile platform to serve mobile display ads across its global network of mobile apps and websites.

"Drawing on the new mobile partnership with Yahoo! and our unique ability to blend the art and science behind our ads, Chitika is able to bring an unprecedented source of advertisers to the mobile ad ecosystem that has not been seen since Google acquired AdMob." said Matt Kojalo, GM of Chitika’s Mobile Ad Platform. Chitika’s new mobile partnerships with Yahoo!, Mocean Mobile and others will be a catalyst in the continued growth of the Chitika mobile ad network in 2013 and beyond.

About Chitika

Chitika is an online ad network that caters over four billion strategically targeted ads each month to a network of over 300,000+ sites, making it the second largest network of its kind. Chitika ads are known across the industry for their ability to perform unlike any other, leveraging its proprietary targeting and optimization technology - a delicate blend of "Art + Science" - to ensure delivery of intent driven ads to the right user, at the right time and in the right place. Chitika's advertising partners include; Yahoo!, Superpages, yellowbook, ServiceMagic and Shopzilla, and are leveraged by publishers in the network to drive audience engagement and boost revenue. For more information, visitchitika.com/presscenter.

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Apple CFO Cites Chitika Data on Earnings Call

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In one of the most highly anticipated earnings calls of 2013, Apple SVP and CFO Peter Oppenheimer cited Chitika Insights data, using stats from our most recent Tablet Market Share Study. 

Oppenheimer stated, "And in the enterprise, iOS devices have a strong lead over Android. In its most recently published quarterly enterprise device activations report, good technologies found that iOS devices accounted for 77% of all activations by its corporate customers. And thanks to careful App Store curation for the quality of apps, the iOS platform offers a much more secure environment...But perhaps the most important measure of the success of our ecosystem is how engaged our customers are with our products and services. In its most recently published update, Chitika found that iPad accounted for 82% of all North American tablet-led traffic in March."

This further highlights the importance of data looking at web usage in addition to sales and shipment figures when determining success of a device on the market. Click here to join the Chitika Pulse for bi-weekly updates from our data team!

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Chitika's Brittney Exline Makes the Washington Post's Coveted "Young Futurists of 2013" List

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It's not every day you get to work alongside the nation's youngest African American engineer, but at Chitika, we are lucky to every day! 20 year old Brittney Exline, one of our rock star Engineers, has been knocking down barriers for as long as she can remember. Brittney completed high school at the age of 15 and went on to attend the University of Pennsylvania where she majored in Computer Science and minored in psychology, classical studies, and math, so it was no surprise to us that she was featured this past Friday on Washington Post's The Root and ABC News blog The Grio, who called attention to her awe-inspiring journey through education and her career. A true "Chitikan" through and through, Brittney's zest for learning, passion, and drive has already made her a champion, with no signs of slowing down.

The Root has recognized Brittney as one of the nation's "Young Futurists of 2013," and The Grio put her on "The Grio's 100," which recognizes 100 African Americans who are making history in 2013. Check out the articles on The Root and The Grio here. Want to work with Brittney? We're hiring! Check out our latest job openings here: www.chitika.com/careers.

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Attention SMBs: Your Mobile Presence Matters!

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The advertising industry is one of the most fast-paced, dynamic industries around today. With revolutionary changes in online advertising, social media, and mobile occurring daily, it can be hard for for businesses to prioritize their marketing strategies (both online and offline). Industry-wide, it is clear that mobile is set to have an explosive year in 2013, with many developments in mobile advertising and mobile web benefitting businesses due to the importance that is placed on geo-targeting/location-based apps and services. However, many business owners may not know how important having a mobile presence is.

Our GM of Mobile Advertising, Matt Kojalo, was recently quoted in Streetfight Mag's article "5 Misconceptions SMBs Have About Mobile Advertising." His common misconception, that SMBs think that their online presence can't translate to mobile, is listed as misconception #1, saying "A misconception SMBs may have is that because they don’t have a mobile-enabled website, they can’t advertise in mobile. Most local listing partners ([whom] the SMB may already work with) may provide a mobile-enabled landing page … Some SMBs who are doing SEO may already have ads on mobile. Their keywords listings may already appear [on] Google’s mobile ad network." 

Find out what the rest of the most common misconceptions SMBs have about mobile advertising are by reading the rest of Streetfight Mag's article here. Are you a business owner looking to take your mobile advertising presence to the next level? Check out Chitika's Mobile Marketplace offerings and see how you can establish yourself as a mobile-ready business today.

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Chitika Named as Finalist for Boston Business Journal's "Healthiest Employers 2013"

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The Boston Business Journal recently announced Chitika as a finalist in their annual "Healthiest Employers Program." Chitika is among the top 15 employers in Greater Boston nominated for the award. 

Over the last year, Chitika has been working hard to build our health and wellness program, starting with the addition of our "Performance Zone", which opened last spring. The Performance Zone was created as a place employees can keep productivity and energy high and is outfitted with everything from treadmill work stations to an area for mid-day stretching and yoga and even a ping pong table. Aside from making sure Chitika employees keep their energy high and feel good with healthy lunch and snack options, we also have seen a drop in sick days too! Boston Business Journal's Publisher Chris McIntosh says,  "With health care costs rising, a healthy workforce is more important than ever. The award and event will spotlight what area companies are doing to keep their workers off the sick rolls. And as we will report, these efforts go beyond keeping employees trim and healthy -- they also trim quite a bit off the bottom line."

In addition to our Performance Zone, the Chitika Inc. building also includes an on-site gym that employees have free access to, anytime throughout the day.  Since Chitika's inception, we have also been HUGE fans of "standing meetings," a tradition that is carried on multiple times each day. The idea, CEO Venkat Kolluri said, is to “work smart and move fast and have fun. When you are standing up, you are on your best game; your switch is turned on.’’

All nominees will join the Boston Business Journal on March 28th at the Ritz-Carlton in Boston Common for the awards ceremony. You can read more about the Healthiest Employers Program and the other nominees here. Is Chitika the fast-paced, health conscious office you have been looking for? If so - you're in luck! Chitika is hiring. Check out our job postings here:http://chitika.com/about/jobvite

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